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Managing Enterprise Content: A Unified Content Strategy, 2nd Edition By Ann Rockley , Charles Cooper Published Feb 14, 2012 by New Riders .

The Web; Mobile; Beyond the Web; The role of a unified content strategy; Summary; 4 Publishing. Digital publishing, a tsunami of change; The publishing process; The role of a unified content strategy; Summary; 5 Managing Enterprise Content: A Unified Content Strategy. Table of Contents . Section 1: The basis of a unified content strategy ; Chapter 1: Content: The lifebood of an organization A great how-to book on managing enterprise-wide content Ann Rockley, literally, wrote the book on managing enterprise content with her seminal work, Managing Enterprise Content: A Unified Content Strategy, in 2002. At the time, the book helped launch an entire discipline and a call for organizations to view content as a corporate asset. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, Chapter 16: It's all about the content Chapter 17 Change management and governance Section 5: Supporting your unified content strategy Chapter 18: Changing roles Chapter 19: The role of XML Chapter 20: The role of content management Section 6 Resources Glossary Bibliography A: Checklist for implementing a unified content strategy Index Essential read for anyone looking to implement an enterprise-wide content strategy.

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Managing Enterprise Content: A Unified Content Author: Ann Rockley Publisher: New Riders Press; 1st edition (October 27, 2002) Language: English ISBN-10: 0735713065 ISBN-13: 978-0735713062 Table of Contents I The basis of a unified content strategy 1 Content: The lifeblood of an organization Content: Where does it all come from?

✓FREE Returns. Rockley is the lead author of a 2002 book, Managing Enterprise Content: A Unified Content Strategy, co-authored with Pamela Kostur and Steve Manning, who Managing. Enterprise Content: A Unified Content. Strategy. Ann Rockley, with Pamela Kostur and Steve Manning.

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O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. 2012-02-14 · Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
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Read honest and unbiased product reviews from our users. Buy Managing Enterprise Content: A Unified Content Strategy 1 by Rockley, Ann (ISBN: 9780735713062) from Amazon's Book Store.